A UI/UX Designer & Developer with an impressive 18+ years of experience, recognized for designing and implementing data-driven digital experiences that enhance user engagement and fuel business expansion. Exhibits a strong record in boosting conversions across sectors, including Real Estate, Travel, E-Commerce, Advertising, and Assisted Living. Utilizes a comprehensive design process that integrates user empathy, requirement identification, iterative ideation, rigorous prototyping, and effective collaboration with development teams to deliver solutions that excel in both user experience and technical feasibility.

ACHIEVEMENTS

Increased monthly visitors to GoRenter.com from 600 to 40,000 (a 195% increase) within 6-8 months by streamlining the rental search and listings management process with a user-friendly online management system. This growth was driven by a comprehensive SEO strategy, including on-page optimization, targeted content creation, and effective link building.

Led development projects with geographically dispersed teams, consistently delivering projects 10% ahead of schedule and 5% under budget. Implemented Agile methodologies to streamline communication and collaboration, resulting in a 20% increase in team productivity.

Orchestrated the seamless launch of 15+ custom SaaS online websites, leveraging strong project management skills to deliver on-time and exceed client expectations, resulting in a 20% increase in client satisfaction.

Successfully implemented e-commerce email marketing campaigns that increased daily email subscribers by 400%, boosting lead generation and sales.

EXPERIENCE

Triumph Tech SaaS Content Management, Feb 2023 – Apr 2023 
Senior UI / UX Designer (Contract) - Sun City, Arizona

• Led a design system overhaul that boosted UX efficiency by 25%, streamlining development and driving faster project delivery.
• Reduced development time through a robust and scalable component library.
• Delivered projects faster and more efficiently by fostering collaboration and adopting best practices.

Freelance Contractor Feb 2019 – Jun 2019
UI / UX Designer & Developer - Phoenix, Arizona

Delivered user-centric websites for small businesses, fostering collaboration with clients and users throughout the design process.

• Developed clean and efficient responsive websites integrating HTML/CSS/JS/PHP with frameworks like WordPress or CraftCMS ensuring seamless cross platform functionality for all devices.
• Ensured 100% W3C compliance for all projects, guaranteeing accessibility for all users.
• Integrated forms, third-party API integrations, and other functionalities to meet client requirements.

RepublicServices Waste Management, Feb 2019 – Jun 2019
Senior UI / UX Designer - Scottsdale, Arizona

Led strategic design and launched a custom CMS, streamlining the management of 12,000+ shared documents across nationwide chains.

• Analyzed key similarities across 12,000 documents consolidating document data structures to 12 unique editing experiences improving editing efficiency by 500%.
• Boosted editing efficiency 500% by cleaning up 12,000 document inconsistencies. Created 12 clear editing experiences from 12,000 messy documents, saving time and frustration.
• Conducted one-on-one in-person user interviews, and tested prototypes with a team of 15 individuals to inform design decisions.
• Constructed user personas, journeys, wireframes, and high-fidelity designs to engage stakeholders and gather feedback.
• Created a design system with 15 reusable components which resulted in a significant reduction in development time.
• Partnered with 5 developers to translate design solutions into functional application features.

INT. Cruise & Excursions Travel & Hospitality, Jul 2015 – Feb 2019
Senior UI / UX Designer - Scottsdale, Arizona

Spearheaded the design strategy for 40+ successfully for hotel, flight, and rental car websites, increasing conversion rates by 40%, user satisfaction scores, average booking value improvement.

• Led the launch of 40+ branded websites, establishing user-centered processes and methodologies to optimize design team efficiency and effectiveness.
• Conducted user research and usability testing, leveraging data analytics, heat maps, A/B testing and user feedback to continually iterate and improve UI/UX designs.
• Created and maintained design system components and reusable code libraries, ensuring consistent and scalable user interfaces across three multi-site platforms increasing efficiency by 10x.
• Designed user-centered layouts, coded HTML/SCSS for desktop and mobile responsiveness, and integrated them into a multi-site framework using ASP.NET and AngularJS.
• Partnered with cross-functional teams (developers, product managers, stakeholders) to gather requirements, create design concepts, and validate solutions.
• Implemented UI/UX expertise and guidance, fostering consistent, high quality design deliverables and mentoring two junior designers for professional growth.